“Tops Of Cars” (Tops Of Cars) is a car-video channel that shows the best car-related video content available in the social web. The content is selected by a jury according to specific criteria which are reach, originality, coolness and fun potential.
YouTube is the video portal with highest reach and the second most important search engine after Google. According to the latest Nielsen study YouTube has 20,3 million user per month alone in Germany; the advertising-relevant target group between age 20 and 49 is very well represented by the YouTube users. The constant growth of YouTube opens new and prospective chances of video content promotion to advertisers. Regarding the huge amount of videos on YouTube one may ask how to find the best content. Therefore the “Tops Of Cars” channel bundles the best videos of the automotive scene and makes them available to the user.
The marketing concepts to promote “Tops Of Cars” will be focused on the single videos to boost the reach of the video views. Video content of the “Tops Of Cars” channel comes from private users, influential automotive top blogs and from cooperations with the top car brands as well, especially from premium brands like Audi, BMW or Daimler.
“Our channel concept makes us unique, the name “Tops Of Cars” reflects this very well. In the current growth period of the channel we strengthen our handpicked cooperations with influential alpha blogs and the automotive industry to push the traffic on the channel. There are only a few vacant places for selected cooperations left”, says Bernhard Longin, CEO.
“Tops Of Cars” channel is managed and supervised by the Berlin based social media agency dot-gruppe. dot-gruppe offers different cooperation concepts depending on the respective content provider, e.g. barter deals and special promotional deals. Selected partner of “Tops Of Cars” will profit from additional traffic and the boost of reach within a premium content environment.
dot-gruppe is a leading company in the field of online marketing focusing on social media / viral marketing campaigns and employer branding.
dot-gruppe services a wide range of global clients in the field of tourism, fashion, entertainment, consumer products and charity.
Campaigns of dot-gruppe have been nominated at the Cannes International Advertising Festival and the New York Advertising Festival.
dot-gruppe / dot-films GmbH
Matthias Fricke
Erkelenzdamm 59/61
10999 Berlin (Germany)
m.fricke@dot-gruppe.com
+49304677660
http://www.dot-gruppe.com
